Latest articles published on the INSEAD Knowledge website. http://knowledge.insead.edu/home.cfm INSEAD March 2007, All rights reserved. EN Tue, 27 Jul 2010 08:22:48 GMT FeedForAll Mac v2.1 (2.1.0.1); http://www.FeedForAll.com/ http://knowledge.insead.edu/images/favicon.png http://knowledge.insead.edu/home.cfm 64 64 http://www.inseadknowledge.com.cn/sim/CreativeEntrepreneurs081206.cfm Sun, 28 Dec 2008 02:22:01 GMT
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但是竞争策略学权威、哈佛大学教授迈克尔．波特（Michael Porter）却别有洞见。他认为，当今经济动荡时期正是企业脱胎换骨之良机 –- 只要管理者知道如何运用正确的策略。
]]> http://www.inseadknowledge.com.cn/sim/LongTermStrategy081207.cfm http://www.inseadknowledge.com.cn/sim/blueoceanstrategy081002.cfm Fri, 05 Dec 2008 03:57:38 GMT http://www.inseadknowledge.com.cn/sim/blueoceanstrategy081002.cfm http://www.inseadknowledge.com.cn/sim/blueoceanprimer081001.cfm Fri, 05 Dec 2008 04:02:18 GMT ]]> http://www.inseadknowledge.com.cn/sim/blueoceanprimer081001.cfm http://www.inseadknowledge.com.cn/sim/banyan_tree081027.cfm Fri, 05 Dec 2008 04:11:16 GMT ]]> http://www.inseadknowledge.com.cn/sim/banyan_tree081027.cfm http://www.inseadknowledge.com.cn/sim/MomentumEffect081021.cfm Fri, 05 Dec 2008 04:13:13 GMT http://www.inseadknowledge.com.cn/sim/MomentumEffect081021.cfm http://www.inseadknowledge.com.cn/sim/CircueRecession090216.cfm Fri, 06 Mar 2009 02:36:49 GMT 这就是现代剧场舞台表演企业“太阳剧团”。 据太阳剧团总裁兼首席执行官丹尼尔·拉马尔（Daniel Lamarre）称，经济衰退以来，剧团每场表演的门票依然销售一空。他坚信太阳剧团将安然渡过这场经济衰退 ]]> http://www.inseadknowledge.com.cn/sim/CircueRecession090216.cfm http://www.inseadknowledge.com.cn/sim/strategy-orange-hotels-090914.cfm?vid=304 Wed, 16 Sep 2009 03:28:37 GMT
]]> http://www.inseadknowledge.com.cn/sim/strategy-orange-hotels-090914.cfm?vid=304 http://www.inseadknowledge.com.cn/sim/business-success-sorrell-wpp-090904.cfm Mon, 07 Sep 2009 05:36:12 GMT 英国广告营销传播巨头WPP集团首席执行官马丁．索瑞尔爵士（Sir Martin Sorrell说：“经济重心正回归200年以前的格局。”



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就在美国底特律三大汽车巨头垂死挣扎，在政府的资金支持下好不容易走出破产阴霾的当儿，台湾汽车巨头却在积极招聘人才，建立新厂，推出全新汽车品牌。

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INSEAD学院教授培迪．帕德马纳班(V. Padmanabhan)和普山．杜特（Pushan Dutt）合作撰写的名为《应对衰退如何临阵不慌？》的论文，针对经济危机对发达国家及发展中国家不同类别产品和服务的消费者行为产生的影响作了深入的剖析 ]]> http://www.inseadknowledge.com.cn/sim/marketingdownturn090303.cfm http://www.inseadknowledge.com.cn/sim/strategy-ge-091124.cfm Tue, 24 Nov 2009 03:05:11 GMT
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“很少人知道，西门子在中国的经营活动最早可追溯到19世纪70年代，当时我们向中国出口了第一台指针式电报机。我们在1904年就创办了在中国的第一个常设办事处，”西门子管理咨询公司北京办事处副总裁兼合伙人诺伯特∙卢维克-恩特鲁普（Norbert Luetke-Entrup）说。
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金宝贝中国（GymChina）就是一个很好的例子。2003年，金宝贝中国的创办人夏弘毅成功夺得了1976年创立于美国的早教巨头金宝贝（Gymboree）在中国的总代理专营权，并把它引进上海。得益于中国的蓬勃经济发展和社会变革，金宝贝中国以惊人的速度发展，至今，其品牌已覆盖中国大多数城市。
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“在经济困难时期市场推广部凸显不力，究其根源是因为很多市场推广人员坐而论道，空谈多于实践。”‘SPIN销售模式’的创始人、作家尼尔∙雷克汉姆 (Neil Rackham) 如是说道。
]]> http://www.inseadknowledge.com.cn/sim/marketing-neil-rackham-091117.cfm http://www.inseadknowledge.com.cn/sim/csr-banyan-tree-100527.cfm Thu, 27 May 2010 11:15:48 GMT http://www.inseadknowledge.com.cn/sim/csr-banyan-tree-100527.cfm http://www.inseadknowledge.com.cn/sim/marketing-stratey-LG-in-US-100726.cfm Tue, 27 Jul 2010 08:23:30 GMT http://www.inseadknowledge.com.cn/sim/marketing-stratey-LG-in-US-100726.cfm http://www.inseadknowledge.com.cn/sim/strategy-power-robert-greene-100511.cfm Tue, 11 May 2010 06:20:50 GMT http://www.inseadknowledge.com.cn/sim/strategy-power-robert-greene-100511.cfm http://www.inseadknowledge.com.cn/sim/IATA-Cathay-Pacific-performance-100719.cfm Tue, 20 Jul 2010 05:55:51 GMT http://www.inseadknowledge.com.cn/sim/IATA-Cathay-Pacific-performance-100719.cfm http://www.inseadknowledge.com.cn/sim/strategy-Tata-outsourcing-China-100719.cfm Tue, 20 Jul 2010 05:56:40 GMT http://www.inseadknowledge.com.cn/sim/strategy-Tata-outsourcing-China-100719.cfm http://www.inseadknowledge.com.cn/sim/Disney-China-100706.cfm Thu, 08 Jul 2010 04:25:48 GMT http://www.inseadknowledge.com.cn/sim/Disney-China-100706.cfm